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Parks & Public Spaces
Application from Factory360 on behalf of its client Chick-fil-a for a marketing event in Bryant Park from June 27 to 28, 2023
At the regularly scheduled monthly Community Board Five meeting on Thursday, June 08, 2023, the following resolution passed with a vote of 32 in favor; 0 opposed; 1 abstaining:
WHEREAS, Factory360 (“Applicant”) has submitted a permit application to the Parks Department on behalf of its client, Chick-fil-a (the “Client”), to have a marketing activation on the southwest area of Bryant Park (the “Park”) adjacent to 40th Street adjacent to the games area and south of the carousel from Tuesday, June 27, 2023 through Wednesday, June 28, 2023 (the “Event”); and
WHEREAS, The Event will take place between the hours of 12pm and 5pm, with set-up beginning at 4am on Tuesday, June 27 and breakdown completed by 9pm on Wednesday, June 28; and
WHEREAS, The Applicant will be setting up a 12-foot wide, approximately 15-foot high booth to introduce the Client’s digital game and educate New Yorkers and the general public about how the game is played; and
WHEREAS, The structure will be assembled off park grounds and placed in such a way as not to harm or affect the Park in any permanent way and will be able to withstand any high winds or seasonal weather events; and
WHEREAS, The Event will be staffed by 15-20 brand ambassadors, three production team members, two security guards, and two sanitation teams each day; and
WHEREAS, The Applicant will be distributing free chicken sandwiches to the Event participants but no other items will be distributed; and
WHEREAS, The Event will have no amplified sound, and the interior sound is not expected to bleed to the exterior; and
WHEREAS, The Event has an expected attendance of 3,000 people per day as the Event is tailored to attract passersby; and
WHEREAS, Applicant has agreed to abide by applicable New York State law that Applicant is required to obtain Park users’ express written permission for any use if they are recognizably recorded, and cannot simply post a notice instructing park users to avoid public space altogether to avoid the use of their likenesses; and
WHEREAS, All operational aspects of the Event, including sanitation and potential queueing, have been planned for in a satisfactory manner; and
WHEREAS, Community Board Five believes that the majority of Event elements are not objectionable in exchange for the contribution being made to the Park; therefore, be it
RESOLVED, Community Board Five recommends approval of the application from Factory360 on behalf of its client Chick-fil-a for a marketing event in Bryant Park from June 27 to 28, 2023.