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Parks & Public Spaces
Application from Momentum, on behalf of Verizon, for a marketing event in Bryant Park from September 17th to 24th, 2021
At the regularly scheduled monthly Community Board Five meeting on Thursday, September 09, 2021, the following resolution passed with a vote of 33 in favor; 0 opposed; 1 abstaining:
WHEREAS, Momentum (“Applicant”) has submitted an application on behalf of Verizon to have a marketing activation on the putting green area of Bryant Park adjacent to 6th Avenue (Lowell Fountain) from Friday, September 17 through Friday, September 24, 2021; and
WHEREAS, The event would take place between the hours of 8:00 am and 10:00 pm, with set-up beginning at 12:01 am on September 17 and breakdown completed by 11:59 pm on September 24; and
WHEREAS, The Applicant will be setting up a 8’ x 8’ cube to promote an augmented reality (AR) experience that viewers can engage with on their phone by scanning a QR code displayed at the structure; and
WHEREAS, The structure will be attached to a surface laid on the putting green in such a way as not to harm or affect the park in any way, and will be able to withstand any high winds or seasonal weather events; and
WHEREAS, The event will be staffed by one staff member to ensure safety protocols; and
WHEREAS, The event will have no amplified sound; and
WHEREAS, The event shall not have any filming or photography take place; and
WHEREAS, In response to Community Board Five’s concerns about the size of the logo that will appear on the structure, Applicant provided renderings that show the logo is not a corporate logo but is simply a logo for the event itself, and the QR code is not of a size that is concerning; and
WHEREAS, In response to Community Board Five’s concerns about the lighting element of the event, the Applicant provided further detail that the lighting being proposed is a 100-watt solar-powered light on the structure that will only be illuminated during hours the park is open to the public; and
WHEREAS, Although Community Board Five notes the prominent location of the activation structure, with its proximity and visibility from 6th Avenue, Community Board Five believes that the majority of event elements are not objectionable in exchange for the contribution being made to the park; therefore, be it
RESOLVED, Community Board Five recommends approval of the application from Momentum, on behalf of Verizon, for a marketing event in Bryant Park from September 17th to 24th, 2021.