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Parks & Public Spaces
Application from National Experiential on behalf of the Wall Street Journal for marketing events at Herald Square Park on June 26th-28th and Bryant Park on June 28th-29th, 2021
At the regularly scheduled monthly Community Board Five meeting on Thursday, June 10, 2021, the following resolution passed with a vote of 34 in favor; 0 opposed; 1 abstaining:
WHEREAS, National Experiential ("Applicant") has submitted applications for permits for two identical marketing events on behalf of The Wall Street Journal, to take place in Herald Square Park on Saturday, Sunday, and Monday June 26th, 27th, and 28th, 2021 and in Bryant Park on Monday and Tuesday, June 28th and 29th, 2021 (the "Event"); and
WHEREAS, The purpose of the Event is to promote readership of the Wall Street Journal newspaper, and will be comprised of representatives with two promotional inflated spheres measuring 10’-0” emblazoned with the Wall Street Journal logo, as well as a cart distributing complimentary coffee to the public, estimated at 300-500 cups to be distributed daily; and
WHEREAS, The Event will occur during the hours of 7am and 6pm, with set-up and clean up times to occur daily starting one hour prior and to be completed within one hour after; and
WHEREAS, Nothing is to be sold and there will be no distribution of any other materials; and
WHEREAS, There will be localized amplified sound with a portable speaker system for ambient music only via a Bluetooth speaker, with no use of a subwoofer; and
WHEREAS, There will be a dedicated sanitation team to ensure that the general area is kept clean; and
WHEREAS, Queuing will be restricted and enforced by event personnel; and
WHEREAS, There will be no signage elsewhere in the Park, no brand ambassadors elsewhere in the Park, and no handouts or other giveaway promotional materials whatsoever other than the cups of coffee; and
WHEREAS, Although Community Board Five has concerns with the commercial nature of the events, they will have minimal impact in regard to sanitation, amplified sound, and footprint; and
WHEREAS, Applicant will make a significant contribution for the upkeep of the Park, which receives no funding from the City; therefore, be it
RESOLVED, Community Board Five recommends approval for the application from National Experiential on behalf of the Wall Street Journal for marketing events at Herald Square Park on June 26th-28th and Bryant Park on June 28th-29th, 2021.