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Landmarks
873 Broadway, application for new signage and legalization of a louver grille
At the regularly scheduled monthly Community Board Five meeting on Thursday, June 13, 2019, the following resolution passed with a vote of 40 in favor; 0 opposed; 1 abstaining:
WHEREAS, Ole and Steen (“Applicant”), owners of a storefront in the Hoyt Building at 873 Broadway, is proposing to install new signage and to legalize a louver grille on their storefront; and
WHEREAS, 873 Broadway is a Second Empire Commercial style building that was designed by Griffith Thomas for the prominent merchant Edwin Hoyt; and
WHEREAS, The Hoyt Building is located on the west side of Broadway between East 18th Street and East 19th Street and is characteristic of the first commercial development phase of the Ladies' Mile Historic District where it is located; and
WHEREAS, The Applicant is proposing to install a 2’ square, non-illuminated black blade sign with white lettering; and
WHEREAS, The blade sign will be located on the left side of the storefront for structural reasons instead of on the right side near the entrance where blade signs are usually approved for installation; and
WHEREAS, The Applicant is requesting that a black louver grille located above the storefront entrance be legalized; and
WHEREAS, The louver grille was installed without LPC's approval due to inadequate managerial oversight; and
WHEREAS, The Applicant has stated and confirmed that a black glass panel on the right side of the storefront is not a new installation but part of existing storefront fabric; and
WHEREAS, The Applicant has installed an illuminated sign which is 18" behind the storefront window; and
WHEREAS, The Applicant has agreed to reduce the brightness of the illuminated sign to a level, color and temperature that is appropriate for the Ladies' Mile Historic District (approx. 3000 Kelvin degrees); and
WHEREAS, The new blade sign and louver grille are harmonious with the Applicant's storefront and the Hoyt Building and are appropriate for the Ladies' Mile Historic District; and
WHEREAS, Though Community Board Five generally takes an unfavorable position toward legalization requests, a recommendation of approval may be made when an applicant has not acted in bad faith; therefore be it
RESOLVED, Community Board Five recommends approval of Ole and Steen’s application for new signage and the legalization of a louver grille at their storefront in the Hoyt Building at 873 Broadway.