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Parks & Public Spaces
Application by the Madison Square Park Conservancy for a marketing event featuring a National Hockey League (NHL) Centennial Fan Area in the south gravel area of Madison Square Park on Wednesday and Thursday, December 27th and 28th, 2017
WHEREAS, The Madison Square Park Conservancy (the "Applicant") has submitted an application for a permit for a marketing event featuring an NHL Centennial Fan Area in the south gravel area of Madison Square Park (the "Park") on Wednesday and Thursday, December 27th and 28th, 2017 (the "Event"); and
WHEREAS, The purpose of the Event is an interactive experience to recognize the 100th Anniversary of the National Hockey League (the "NHL") as well as the New York Rangers participation in this year's New Year's Day Winter Classic outdoor game being held at Citi Field; and
WHEREAS, In addition, as part of the Event, the activation will include a traveling hockey museum, a small floor hockey rink for kids and a viewing opportunity of the Stanley Cup; and
WHEREAS, The Event will occur during the hours of 10am and 8pm, with set-up to commence on the morning of December 26th at 6am, and breakdown to be completed by December 29th at 11:59pm; and
WHEREAS, No foods or drinks will be distributed or sold; and
WHEREAS, There will be localized amplified sound with a portable speaker system and no subwoofer; and
WHEREAS, There will be a dedicated sanitation team to ensure that the general area is kept clean; and
WHEREAS, Any queuing is to be positioned strictly within the south gravel area; and
WHEREAS, Signage has not been determined or presented but is expected to be within the hockey rink and relating to the NHL and the Rangers; and
WHEREAS, As Applicant receives no funding from the City to manage the Park, Applicant has an existing contract with the Parks Department to provide up to four marketing events annually to generate revenue for the Park, and this event application is deemed as one such event and the final one for 2017; and
WHEREAS, There will be no signage elsewhere in the Park, no brand ambassadors elsewhere in the Park, and no handouts or other giveaway promotional materials whatsoever; and
WHEREAS, Although Community Board Five has concerns with the commercial nature of the event, it has minimal impact with regards to sanitation, amplified sound, and navigation, and is considered one of the four annual marketing events contractually allowed by the Applicant; therefore, be it
RESOLVED, Community Board Five recommends approval for the application from Madison Square Park Conservancy for a marketing event featuring a National Hockey League (NHL) Centennial Fan Area in the south gravel area of Madison Square Park on Wednesday and Thursday, December 27th and 28th, 2017.