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Parks & Public Spaces
Application from Match MG on behalf of Fuji Film to hold a marketing event to promote awareness for the new Fuji Film flagship store opening at 176 5th Ave, in the north plaza of Union Square Park on Sunday, July 31st, 2016.
WHEREAS, Match MG has submitted an application for a marketing event in the north plaza of Union Square Park on Sunday, July 31, 2016; and
WHEREAS, The event would take place between the hours of 10:00 am and 6:00 pm, with set-up beginning at 9:00 AM and breakdown completed by 6:30 PM; and
WHEREAS, The event will consist of a team of four Brand Ambassadors using a handheld camera called an Instax (similar to a Polaroid) to take instant souvenir NYC photos of people as they pose in a large prop picture frame branded with the Fuji Film logo "Wonder Photo Shop"; and
WHEREAS, The printed photos will be branded with a Fuji Film logo as well as the address of the new flagship store location in the neighborhood; and
WHEREAS, The event will not have any amplified sound; and
WHEREAS, The event will not be promoted on social media or advertised in advance; and
WHEREAS, Match MG has agreed to dispose of any discarded pictures in boxes to eliminate any unnecessary sanitation needs in the clean up of the event; and
WHEREAS, The Union Square Partnership has been presented with the plans for the event and has raised no objection, having received assurances that the Applicant will comply with Park regulations and keep their footprint in the north plaza; and
WHEREAS, The event would be open to the public and free of charge; and
WHEREAS, As Community Board Five has concerns about the language, legality, and appropriateness of a proposed disclaimer to be posted within the area of the event stating that photography and other digital imagery might be obtained of attendees or pedestrians in the Park by Applicant in connection with the event, and that anyone not wishing for their image to be used must leave the Park, Community Board Five shall require either that a revised version be submitted in advance of the Event that merely states that filming is underway, without any language suggesting that Park users not wishing to participate must leave, or that the posting be removed from the event altogether, with a signed consent form obtained for any individual whose image may be used for promotional or any other purposes by the Applicant; therefore, be it
RESOLVED, Community Board Five recommends denial of the application from Match MG on behalf of Fuji Film to hold a marketing event to promote awareness for the new Fuji Film flagship store opening on 5th Ave, in the north plaza of Union Square Park on Sunday, July 31st, 2016, unless Applicant submits prior to the event a suitable and revised disclaimer consistent with the Laws of the State of New York for use of digital photographs and other media of attendees obtained by Applicant during the Event.