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Landmarks
1155 Broadway, Application for New Storefronts and Appurtenances.
WHEREAS, 1155 Broadway (at the South West corner of 27th Street), is located in the Madison Square North Historic District; and
WHEREAS, The building was constructed in 1996 as offices and later converted to a hotel; and
WHEREAS, Signage, storefronts, canopy and awnings and appurtenances predate LPC designation; and
WHEREAS, The canopy and awnings were replaced without LPC review in 2012 after superstorm Sandy and therefore are in violation; and
WHEREAS, The applicant agreed to return to LPC when tenant leases expire to accommodate a comprehensive upgrade of the storefronts and hotel entry; and
WHEREAS, Design decisions under this application are inspired by upgraded historic properties in the neighborhood such as 1140 Broadway, Nomad, and Ace Hotel, which were all reviewed and approved by Community Board Five; and
WHEREAS, Elements of the proposal include:
- Structural columns will be clad in cast stone and capped by a decorative cornice,
- Black granite bulkheads at the base of the building,
- Storefront infill of black painted metal,
- Uniform sign band and standardized lettering,
- Second floor awnings will be replaced with black fabric san lettering,
- Façade up-lighting fixtures will be replaced with a more aesthetically, pleasing fixture,
- Security cameras will be upgraded,
- A new canopy over an upgraded hotel entrance; and
WHEREAS, These elements are harmonious in context of this relatively new building and yet take inspiration from surrounding historic fabric; and
WHEREAS, the applicant agreed to:
- Review and reduce where possible the number of security cameras,
- Review the fenestration of the store front infill to make the configurations more symmetrical,
- Take under advisement that the grandfathered large banner signs, while not part of this application, are not harmonious within the district especially in light of the renaissance of this section of Broadway in recent years; therefore be it
RESOLVED, Community Board Five recommends approval of the application for new masonry cladding, storefronts, entrance canopy, awnings and appurtenances at 1155 Broadway.