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Landmarks
160 Lexington Avenue, application for a new stone canopy/awning over the entrance along with pin-mounted stainless steel letters above the existing address
WHEREAS, 160 Lexington Avenue is a five-story brick and stone neo-classical institutional building designed by Harvey Wiley Corbett of the firm Bell & Corbett, which was constructed in 1908-1909 as the Pratt-New York Phoenix School of Design and designated as an individual landmark in 1977; and
WHEREAS, 160 Lexington Avenue currently houses a retail establishment called "Dover Street Market, New York" which is one of a group of worldwide Dover Street branded retail establishments; and
WHEREAS, The applicant seeks a Certificate of Appropriateness to perform the following work:
- Installation of a new open-top grey aluminum canopy/awning (16'-3" front x 47 1/4" side x 15 3/4" height) ) with vinyl applied sign ("Dover Street Market, New York" ) above the entrance; and
- Installation of new pin-mounted stainless steel bronze letters spelling out "Dover Street Market New York" of the same style and size as the existing flat pin mounted address "160 Lexington Ave." already hung on the 30th Street side of the building; and
WHEREAS, Although the Applicant's desire to advertise its brand is understandable, the proposed canopy is not the correct treatment as it is not harmonious with the proportions and original historical character of the building, its installation would be invasive to the historic fabric of the building, and it would obstruct the façade and distract from the neoclassical design of the building; and
WHEREAS, The pin mounted signage is discreet and is consonant with the existing address signage; therefore be it
RESOLVED, Community Board Five recommends denial of the application to install a canopy above the entrance to Dover Street Market; and be it further
RESOLVED, Community Board Five recommends approval of the application to place pin mounted bronze letters spelling out "Dover Street Market New York " in the same style and size above the existing address signage.