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217-247 West 43rd Street (New York Times Building) Application to reinstall signage on Tower and Clock at the 3rd Floor level of the facade.
WHEREAS, The former New York Times Building (under new ownership) at 217-247 West 43rd Street, is an individually Landmarked office building, currently undergoing complete interior renovations with the new owner having the intention of keeping it as an office building; and
WHEREAS, The owners have applied to the LPC for approval to modify two elements of the exterior,
- Reinstall illuminated signage for a new, but as yet undetermined, tenant at the tower at the chateau-type top of the building, with the same height and style of lettering that once read "TIMES" on all four faces of the tower. Said new signage would be 7' 7" high in a new frame on the face of each of the four sides, the configuration of the lettering or logo to be approved by LPC once a new tenant has been determined;
- Reinstall an 8 ft. round bronze analog clock at the third floor level of the West 43rd Street facade, similar to a clock that had been there in the 1930's but had been replaced in 1963 by a modern digital clock which will be removed; and
WHEREAS, Both these changes are sympathetic to the original design of the building; therefore, be it
RESOLVED, Community Board Five recommends approval of the application to reinstall signage on the building's rooftop Tower and to replace the Clock at the 3rd Floor level of the facade.
The above resolution passed by a vote of 31 in favor; 0 opposed; 0 abstaining; 0 present not entitled to vote.