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Parks & Public Spaces
Application from 34th Street Partnership, in association with Octagon, Inc. for the “BMW Catch M If You Can Activation” an experiential tour in Bryant Square Park on the Northwest Rink Corner on November 17 – 18, 2023
At the regularly scheduled monthly Community Board Five meeting on Thursday, November 9, 2023, the following resolution passed with a vote of 29 in favor; 0 opposed; 1 abstaining:
WHEREAS, 34th Street Partnership, in association with BMW Catch M If You Can (the "Applicant"), is proposing an experiential installation in Bryant Park on November 17 – 18, 2023 from 9:00am to 6:00pm with very early morning and breakdown completed before midnight; and
WHEREAS, 34th Street Partnership has a continued goal of trying to make the neighborhood enjoyable, vibrant and full of people with innovative and contemporary programming and activation events and
WHEREAS, Octagon, Inc. is a creative group with significant experiences in experiential activations harnessing that playmaker spirit; and
WHEREAS, The event is designed to increase direct awareness around the XM to target demographics throughout the United States; and
WHEREAS, The activation will have an actual BMW on display at the Northwest Rink Corner; and
WHEREAS, The activation will have a “Whisper Driving Program” in which on-site JHA product specialists will determine through natural conversation if a person is fully qualified for a potential future XM purchases; Once qualified, the product specialist will ‘whisper’ about XM’s off-site if they’d like to take a test drive; and
WHEREAS, There will be no amplified sound during the activation; and
WHEREAS, There are no participation fees associated with this activation; and
WHEREAS, There is minimal signage; and
WHEREAS, BMW Catch M If You Can Activation will begin at 9:00 am and end by 6:00 pm for both days; and
WHEREAS, Set up time for the installation beginning at 4:00 a.m. and breakdown will begin by 5:30 p.m. with close down by 06:00 p.m.; and
WHEREAS, Cleaning will be done at regular intervals throughout the day with disinfection will be done; and
WHEREAS, 34th Street Partnership will relocate public seating to nearby areas in close proximity resulting in no net loss of seating for park goers; and
WHEREAS, All operational aspects of the event, including sanitation and potential queueing, have been planned for in a satisfactory manner; therefore, be it;
RESOLVED, Community Board Five recommends approval of the application from 34th Street Partnership, in association with Octagon, Inc. for the “BMW Catch M If You Can Activation” an experiential tour in Bryant Square Park on the Northwest Rink Corner with November 17 – 18, 2023.