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Parks & Public Spaces

Application from Vector Media for “SONY Seinfeld Food Truck,” a marketing event in Bryant Park on April 24, 2022

At the regularly scheduled monthly Community Board Five meeting on Thursday, March 10, 2022, the following resolution passed with a vote of 37 in favor; 0 opposed; 1 abstaining:

WHEREAS, Vector Media (“Applicant”) has submitted a permit application to the Parks Department on behalf of its clients SONY for “SONY Seinfeld Food Truck,” a marketing event to celebrate the 30th anniversary of Seinfeld be held on the 40th Street Plaza at Bryant Park on Sunday, April 24, 2022 from 11 AM to 5 PM, or until supplies run out; and

WHEREAS, Event set-up would occur at 10 AM on April 24, while breakdown and cleanup would occur at 6 PM on April 24; and

WHEREAS, The Event is to involve a food truck occupying the space directly to the north of 40th Street, which will distribute prepackaged food items, to feature a large Seinfeld logo on its sides, front and back panels, and

WHEREAS, No amplified sound will be played; and

WHEREAS, The Event will not need power and accordingly, the truck’s motor will not be running; and

WHEREAS, Signage at the Event will consist of two 22” x 34” external sandwich board signs, to include the Seinfeld logo on artwork that will be chosen from entries in a contest that Applicant is holding to engage the public; and

WHEREAS, Applicant is distributing prepackaged food items associated with the show, such as chocolate babka, black & white cookies, Ring Dings, Coffee Cakes, Snickers (with fork and knife) and Junior Mints; and

WHEREAS, Applicant is providing two brand ambassadors to let curious passersby know about the offerings, and in response to community concerns, have committed to refraining from patrolling the park proper to approach people passively using the public space; and

WHEREAS, Applicant will provide a trash receptacle adjacent to the truck and assumes responsibility for disposing of its contents at their own facility; and 

WHEREAS, Applicant has agreed to abide by Community Board Five’s understanding and interpretation of New York State law that Applicant is required to obtain park users’ express written permission for any use if they are recognizably recorded, and cannot post a notice instructing park users to avoid the public space altogether to avoid the use of their likenesses; and

WHEREAS, The Event will bring an important source of funds to Bryant Park and has a minor impact on this vital and heavily trafficked public space, and is an appropriate use of the Park; therefore, be it

RESOLVED, Community Board Five recommends approval of the application from Vector Media for “SONY Seinfeld Food Truck,” a marketing event in Bryant Park on April 24, 2022.

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