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Parks & Public Spaces

Application from Pennebaker on behalf of its client BKV for a marketing event in Bryant Park from January 26-27, 2023

At the regularly scheduled monthly Community Board Five meeting on Thursday, December 08, 2022, the following resolution passed with a vote of 26 in favor; 0 opposed; 2 abstaining:

WHEREAS, Pennebaker (“Applicant”) has submitted a permit application to the Parks Department on behalf of its client BKV to have a marketing activation on the northwest corner of the ice-skating rink area of Bryant Park adjacent to 6th Avenue (Lowell Fountain) from Thursday, January 26, 2023 through Friday, January 27, 2023 (the “Event”); and

WHEREAS, The Event will take place between the hours of 8:00 am and 8:00 pm, with set-up beginning at 12:01 am on January 25 and breakdown completed by 11:59 pm on January 27; and

WHEREAS, The Applicant will be setting up a 40-foot wide, approximately 10-foot high tunnel to introduce the client and educate New Yorkers and the general public about what climate changes means for New Yorkers and how they can engage in change via a large physical/ digital experience using interactive displays, deep sensory experiences, and powerful visual designs; and

WHEREAS, The structure will be assembled off park grounds and placed in such a way as not to harm or affect the park in any permanent way and will be able to withstand any high winds or seasonal weather events; and

WHEREAS, The Event will be staffed by 12-15 brand ambassadors, three production team members, four to five audio-visual team members, two security guards, and two sanitation teams each day; and

WHEREAS, The estimated time for a full run-through of the tunnel to be five minutes in teams of 4-5 organized by an activation ambassador; and

WHEREAS, The Applicant will be distributing hot chocolate to the Event participants but no other items will be distributed; and 

WHEREAS, The Event will have built-in sound within the structure, but will have no external sound, and the interior sound is not expected to bleed to the exterior; and

WHEREAS, The Event has an expected attendance of 2,000 people per day as the Event is tailored to attract passersby; and

WHEREAS, Any filming of the Event which might include the public will be handled only with the written releases of said individual(s); and

WHEREAS, All operational aspects of the Event, including sanitation and potential queueing, have been planned for in a satisfactory manner; and

WHEREAS, Although Community Board Five notes the prominent location of the activation structure, with its proximity and visibility from 6th Avenue, Community Board Five believes that the majority of Event elements are not objectionable in exchange for the contribution being made to the park; therefore, be it

RESOLVED, Community Board Five recommends approval of the application from Francesca Stabile on behalf of Pennebaker and BKV, for a marketing event in Bryant Park from January 25, 2023, to 27, 2023.

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