<< Back


102 Fifth Avenue, between 15th and 16th streets, an application for storefront signage for Kindbody located in The Ladies Mile Historic District.

At the regularly scheduled monthly Community Board Five meeting on Thursday, December 08, 2022, the following resolution passed with a vote of 26 in favor; 0 opposed; 1 abstaining:

WHEREAS, 102 Fifth Avenue is a nineteen-story, Beaux-Arts building also known as the Schuyler Building and completed in 1912, located near the southern gateway to the Ladies’ Mile Historic District; and

WHEREAS, The commercial building, designed by architects John Woolley, Charles Hess, and Albert S. Gottlieb, occupies a prominent location directly on Fifth Avenue between 15th and 16th Streets; and

WHEREAS, The building's location on Fifth Avenue makes it prominently visible from many surrounding view corridors; and

WHEREAS, The applicant proposes to install large illuminated signage with the name of the brand less than 18 inches from the inside pane of the display window; and 

WHEREAS, The applicant's proposed illuminated signage does not meet LPC criteria, as it must be installed at least 18 inches behind the inside plane of the display window glass; and

WHEREAS, The signage would be very visible and very bright directly on Fifth Avenue; and

WHEREAS, The proposed signage would negatively impact the historic character of the building as viewed from ground level; and

WHEREAS, The applicant is proposing to replace a non-historic fabric awning with a it is a steel marquee that is 6’ wide by 6’ deep (protruding 3’ from the building facade) by 12” high, with built-in down lights, and permanently affixed to the building structure with heavy duty Hilti anchors; and 

WHEREAS, The proposed marquee is a marked departure from anything historic in the district for an entrance to a relatively small storefront; and

WHEREAS, The proposed signage and new awning have been reviewed by the Landmarks Committee of Community Board Five; and

WHEREAS, The proposed signage and awning are not harmonious nor contextual with the historic district or building; therefore, be it

RESOLVED, That Community Board Five recommends denial of the application for storefront signage at 102 Fifth Avenue.

Sign Up For Our Newsletter