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Application for a Certificate of Appropriateness for a signage Masterplan at 1780 and 1790 Broadway, both individual landmarks.

At the regularly scheduled monthly Community Board Five meeting on Thursday, June 10, 2021, the following resolution passed with a vote of 33 in favor; 0 opposed; 1 abstaining:

WHEREAS, The buildings located at 1780 Broadway and 1790 Broadway between 57th & 58th Streets, respectively known as B.F. Goodrich Company Building constructed in 1909; architects Howard Van Doren Shae and Ward & Willauer and the U.S. Rubber Company, constructed in 1911-12, architects Carrere & Hastings; and

WHEREAS, 1780 Broadway is a 12-story building articulated around a tripartite façade clad primarily with red brick and limestone, with a double height base; and 1790 Broadway is 20-story elegant Beaux-Arts style office building with a delicate marble clad base; and

WHEREAS, 1780 and 1790 Broadway are located in “Automobile Row” known for the leading American manufacturers in automobile and tires; and

WHEREAS, Nordstrom Department Store (the “Applicant”), performed major renovations on both buildings from 2018 - 2020 with the approval of the Landmarks Preservation Commission, and now seeks to install two flagpoles on the second floor of 1780 Broadway; and a banner on the corner of 1790 Broadway; and

WHEREAS, The flagpoles will be 12 feet by 8 feet located twenty-eight feet above the street; and have historic precedent and were previously granted temporary approval by Landmarks Preservation Commission; and

WHEREAS, The banner will be 45 feet high by 5 ½ feet wide located 41 feet above the street with approximately 23 anchor points in the masonry joints and has historic precedent; and

WHEREAS, The banner will be installed no more than 8 months out of the year, and will rotate based on seasonal programing of the department store; and

WHEREAS, No lighting is proposed; and

WHEREAS, The proposed flag poles and banner have a historic retail precedent and are appropriate in size and scale; therefore, be it

RESOLVED, that Community Board Five recommends approval of the application for a Certificate of Appropriateness for two flagpoles at 1780 Broadway and one banner at 1790 Broadway. 

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