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45 West 21st Street, (Ladies' Mile Historic District) - Application for installation of signage

At the regularly scheduled monthly Community Board Five meeting on Thursday, June 13, 2019, the following resolution passed with a vote of 40 in favor; 0 opposed; 1 abstaining:

WHEREAS, 45 West 21st Street (Applicant) is seeking approval from the NYC Landmarks Preservation Commission to install an exterior blade sign; and

WHEREAS, 45 West 21st Street, located in the Ladies' Mile Historic District, is a six-story Beaux-Arts store and loft building built in 1902; and

WHEREAS, The proposed signage is a 12 foot tall by 16” wide, non-illuminated, non-back-lit blade sign on the western corner of the building comprised of two sheets of painted metal attached to an interior frame element; and

WHEREAS, Although no signage was present on the building at the time of construction or designation, there is historic precedent for the location of the proposed signage based on photographs of a larger blade sign in the same location on the building in the 1940s and 1950; and

WHEREAS, The proposed sign was approved with modifications by Community Board Five in 2012; and

WHEREAS, The applicant revised the 2012 proposal to fully address the Community Board reservations in its meetings with the Landmarks Preservation Commission; and

WHEREAS, The Landmarks Preservation Commission approved the modified proposal in 2012; and

WHEREAS, The applicant is submitting this proposal because approval granted in 2012 expired in 2018; and

WHEREAS, Community Board Five considers the proposed signage to be appropriate for the Ladies Mile Historic District based on historic precedent at this location and is contextual to the Ladies' Mile Historic District; therefore, be it

RESOLVED, Community Board Five recommends approval of the proposed signage for 45 West 21st Street in the Ladies' Mile Historic District.

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