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114 5th Avenue, application for a Certificate of Appropriateness to install illuminated signage on the 5th Avenue façade.

WHEREAS, 114 Fifth Avenue is a neo-Renaissance office and loft building, also known as the Merchants' Exchange Building, built in 1909 and designed by Maynicke & Franke; and

WHEREAS, The applicant, LuluLemon, operates a retail clothing establishment at 114 Fifth Avenue in the Ladies Mile Historic District, and,

WHEREAS, The store now features an approved un-illuminated bracket sign protruding from the structure by 40 inches and supporting a 12 inch diameter disc with the applicant's logo; and

WHEREAS, Such bracket signs are used by numerous other establishments along Fifth Avenue from 15th Street to 23rd Street within the Ladies Mile Historic District; and

WHEREAS, The applicant wishes to replace the existing bracket sign with a nearly identical sign of somewhat greater thickness that features internal LED lighting shining from the 12 inch diameter disc through the applicant's logo, making the sign visible at night; and

WHEREAS, The proposed illuminated sign is not contextual, appropriate or contextual for the streetscape along 5th Avenue within the Ladies Mile Historic District; therefore, be it

RESOLVED, Community Board Five recommends denial of the certificate of appropriateness to install a proposed illuminated bracket sign at 114 Fifth Avenue.  

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