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235 West 44th Street, Broadhurst Theatre, application for conversion of existing wall billboard to LED video display

WHEREAS, The Shubert Organization applied for a conversion of wall billboard and signage to LED video display;

WHEREAS, The video display will be a few inches smaller than the existing 18’x12’ billboard and will be encased in a plain black frame;

WHEREAS, Video displays, LED panels and use of cutting-edge technology are contextual to Times Square and Broadway Theater District;

WHEREAS, Many of the surrounding theaters have done similar conversions;

WHEREAS, The existing billboard has historically been used exclusively to promote theater shows and CB5 expressed interest that that usage remain the same; therefore be it

RESOLVED, Community Board Five recommends approval of this application at 235 West 44th Street.

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