<< Back


200 Park Avenue South, Elizabeth Arden "The Red Door", application for alteration to signage and door

At the scheduled monthly meeting of Community Board Five on Thursday, April 11, 2013, the Board passed the following resolution by a vote of 41 in favor; 0 opposed; 1 abstaining:

WHEREAS, 200 Park Avenue South, a/k/a 45 East 17th Street (Union Square North), a/k/a The Everett Building, a sixteen-story commercial structure, designed by Goldwin, Starrett and Van Vleck, is an individual New York City Landmark; and

WHEREAS, The 1910-era building is a quintessential example of the new commercial style of architecture known as the Chicago School, and its design was considered innovative when it was featured in Architectural Record (December 1910); and

WHEREAS, The retail tenant, occupying the store at the corner of Park Avenue South and East 17th Street, Elizabeth Arden "The Red Door," has applied to LPC for approval of signage and a new front door design; and

WHEREAS, The signage will consist of 9 inch brass letters to be set over the transom and the new retail store front door will have discreet red enamel signage, in accordance with specifications set forth by LPC; and

WHEREAS, The proposal compliments the configurations, materials and proportions of the original, historic storefronts; therefore, be it

RESOLVED, Community Board Five recommends approval of the application for 200 Park Avenue South at the corner of East 17th Street (Union Square North) for Elizabeth Arden "The Red Door" storefront modifications.

Sign Up For Our Newsletter