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Parks & Public Spaces

Blaze Mobile, Application to Hold a Launch Party in Union Square Park on Friday, September 30th, 2011

WHEREAS, A proposal has been received from Blaze Mobile to hold a Launch Party for the Blaze Mobile Wallet in Union Square Park; and

WHEREAS, The Launch Party would take place on Friday September 30, 2011, from 10:00 am to 6:00 pm, with set-up beginning at 6:00 am and clean-up concluding by 8:00 pm; and

WHEREAS, The event would include Blaze Mobile banner signage at the four corner entrances to the Park and a stage (approximately 16' by 6') and video screen in the South Plaza; and

WHEREAS, Street teams would be placed at strategic locations and subway entrances during rush hours and lunchtime to demonstrate the Blaze Mobile Wallet on iPads or laptops and to solicit on-line sign-ups; and

WHEREAS, The South Plaza stage would feature a host explaining how the product works and invite people to sign up, a $50 Blaze sticker giveaway each hour, a DJ playing music (using amplified sound), and a video screen displaying the Blaze logo and a video of the Blaze Mobile Wallet; and

WHEREAS, Blaze generates revenue from use of the Blaze Mobile Wallet at participating merchants; and

WHEREAS, Blaze Mobile is considering bringing in corporate sponsors for the event which would brand products such as t-shirts and gift bags that would be distributed at the event; and

WHEREAS, Although the technology presented may be of interest to the community, this is essentially a commercial product sampling event that takes up space throughout the entire Park for an entire day; and

WHEREAS, Community Board Five discourages such highly commercial use of New York City parks; therefore, be it

RESOLVED, That Community Board Five recommends denial of the application Blaze Mobile to hold a Launch Party in Union Square Park on Friday, September 30, 2011.

The above resolution passed by a vote of 31 in favor; 0 opposed; 1 abstaining.

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