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162 Fifth Avenue (Ladies’ Mile Historic District), application to install signage.

WHEREAS, The building is a Beaux-Arts style store and loft building designed by Buchman & Fox and built in 1903 and located at the corner of Fifth Avenue and 21st Street; and

WHEREAS, The applicant, Chase Bank, the new tenant of the commercial space, wants to replace signage on the ground floor commercial space, on both the Fifth Avenue side and the 21st Street side; and

WHEREAS, The proposed signage – the Chase logo – is blue and white, 24 inches tall and 14 feet wide and is backlit, with neon illuminated letters; and

WHEREAS, Backlit signage is not in keeping with the architectural vocabulary of the Ladies Mile Historic District; and

WHEREAS, The signage is too large, and not harmonious with the neighborhood, therefore be it

RESOLVED, That Community Board Five recommends denial of the application to install the proposed signage and notes that in the past, smaller signage lit from above or pin mounted signage have been approved in this historic district.

The above resolution passed with a vote of 36 in favor, 0 opposed, 1 abstention.  

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