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139 Fifth Avenue, Certificate of Appropriateness application to install new signage above the first floor storefront (ladies’ mile historic district)

WHEREAS, The application is for the installation of new signage above the first floor storefront at 139 Fifth Avenue between 20th & 21st Streets in the Ladies' Mile Historic District; and

WHEREAS, The store was once a Bell Atlantic Nynex Mobile location with a sign consisting of channel lettering with halo lighting; and

WHEREAS, The store was converted to a Verizon Wireless location and has been utilizing a plastic banner as a sign; and

WHEREAS, The applicant is now proposing to install a permanent sign consisting of an 1/8" thick solid aluminum backer plate fastened to the stone façade at 6 locations in existing grout joints and the backer plate will be painted to match the existing stone finish with color matching screws; and

WHEREAS, The bottom of the backer plate will have an aluminum light shield tray, 2" deep by 2" high, and contain LED white lighting in a solid state that will be invisible to the passerby but offer a wash effect over the lettering; and

WHEREAS, 3/16" thick aluminum letters, a check mark and the words Verizon Wireless, painted red and black, Verizon's official colors, will be attached ¼" off the face of the backer plate and above the light tray adding no additional holes to the building facade; therefore be it

RESOLVED, Community Board Five recommends approval of the application for a Certificate of Appropriateness to install new signage above the first floor storefront at 139 Fifth Avenue.

The above resolution passed with a vote of 26 in favor, 0 opposed, 1 abstention.

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