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Parks & Public Spaces

Application from Red Bull North America for “PK Subban Red Bull Winter Edition Activation” in Bryant Park on December 4th, 2019

The Community Board Five Executive Committee unanimously passed the following resolution with a vote of 9 in favor; 0 opposed; 0 abstaining:

WHEREAS, Red Bull North America (“Applicant”) has submitted a permit application to the Parks Department for “PK Subban Red Bull Winter Edition Activation” to be held on the ice rink at Bryant Park, in the Polar Lounge and on the gravel seating area outside of the Pavilion entrance to the rink; and

WHEREAS, Set-up would begin at 10pm on December 3rd, to be removed from the park by 11pm on December 4th; and

WHEREAS, The event is to consist of a “pass the puck” challenge hosted by P.K. Subban on the ice rink, which will be open to press between 5pm and 6pm and open to the public between 6pm and 7pm on December 4th, with an expected attendance in the low hundreds; and

WHEREAS, Free product samples will be offered between 12pm and 2pm on the day of the event to adults only; and

WHEREAS, No merchandise will be sold on site; and

WHEREAS, Applicant expects attendance from regional sports media to cover P.K. Subban; and

WHEREAS, Signage will be limited to branded barricade covers, window wraps, poster signage and
cooler wraps that are primarily visible from the interior of the Polar Lounge; digital signs on either side of
the sample window at the “Winter Cabin” in the gravel seating area; and signage notifying attendees that
the event is being filmed, constituting relatively low brand exposure for visitors; and

WHEREAS, Applicant has agreed to work with Community Board Five and the Bryant Park Corporation
to ensure that the filming notices are appropriate for a public space;

WHEREAS, Applicant has indicated that the film crew present will make every effort to minimize the
number of non-event attendees who are captured on camera and to obtain individual approval at the time
of filming from any visitor whose likeness is captured; and

WHEREAS, Applicant has a waste management plan in place and will work with ice rink staff to remove
all trash created from the event; and

WHEREAS, The event will be promoted solely through the social media channels of P.K. Subban on the
day of the event; and

WHEREAS, Applicant and the Bryant Park Corporation have agreed on a crowd management plan if
attendance exceeds expectations, which the Corporation believes will be minimally disruptive to the
functioning of the rink; and

WHEREAS, Community Board Five believes that the nature and conduct of the event as proposed is
satisfactory and consistent with its past approvals for marketing events done in past years; therefore, be it

RESOLVED, Community Board Five recommends approval of the application from Red Bull North
America for “PK Subban Red Bull Winter Edition Activation” in Bryant Park on December 4th, 2019;
and be it further

RESOLVED, As the timing of the application being submitted to the Parks Department prevented aproper public hearing by Community Board Five in advance of the event, Community Board Five
continues to request that the Parks Department extend the minimum notice required of event applications,
to ensure that they can be heard at a public hearing; and be it further

RESOLVED, Community Board Five requests that the Bryant Park Corporation fulfill its duty of
ensuring that all event applicants are in full compliance with the policies of Community Board Five to
ensure that event applications in Bryant Park receive a proper public hearing.

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