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Parks & Public Spaces
Application from Samsung for “Samsung 4D Gear VR Sleigh Experience” in Herald Square Park on Friday, December 9, 2016 through January 1, 2017 from 9:00 a.m. to 9:00 p.m.
WHEREAS, Samsung ("Applicant") has submitted an application to hold "Samsung 4D Gear Sleigh Experience," an event showcasing exclusive Virtual Reality technology in the form of a 3-minute film of a sleigh ride through the world of Santa Claus, in the Northwest section of Herald Square from December 9, 2016 through January 1, 2017; and
WHEREAS, The event will consist of a 20' X 20' built structure, housing a " sleigh" which serves as seating for four people, in chairs that move in sync with the Samsung Gear VR headsets and headphones that offer guests a virtual experience video of Santa riding his sleigh and his helper through the world; and
WHEREAS, The event will be free-of-charge and open to the public, and consumers under the age of 13 may view the content on nearby 2-D television screens in the structure; and
WHEREAS, There will be no amplified sound; and
WHEREAS, Signage will be minimal, with no Samsung logos being displayed, as applicant is instead using a movie marquee theme and graphic to garner attention to the event; and
WHEREAS, Giveaways at the event will include a Santa's helper button and a pre-wrapped cookie, with any owner of a Samsung Galaxy to receive a boxed gift of a cell phone charger; and
WHEREAS, Applicant has agreed to make a donation to the Herald Square Park above and beyond any required fees, in response to Community Board Five's request; and
WHEREAS, Applicant has agreed to have no fewer than eight staff working the event; and
WHEREAS, Applicant is proposing an event which, while commercial in nature, has minimal impact otherwise; therefore, be it
RESOLVED, Community Board Five recommends approval of the application from Samsung for "Samsung 4D VR Sleigh Experience" in Herald Square Park on Friday, December 9, 2016- January 1, 2017 from 9:00 a.m. to 9:00 p.m.